The tablet market is rife with rumors which claim the largest technology giant is all geared up to bring in the Christmas with a bang and introduce its latest- the iPad Mini. This product, as claimed by the Bloomberg and the Wall Street Journal is being launched with the intention of taking the Apple dominance over the tablet market to an untouchable level. The iPad Mini is speculated to do the same damage to its competitors like that done by the iPod to the mp3 player market.
The iPad Mini is said to have a screen that’s approximately 7 to 8 inches diagonally, unnamed sources have claimed. This smaller and more affordable version of the iPad will however not feature the high definition screen boasted by the iPad previously.
Analysts predict that a cheaper and smaller-sized iPad will prove detrimental to competitors like Amazon, Samsung, Google among others. In this everyday- changing scenario, the iPad Mini can have the ability of maintaining Apple to the number one position for quite some time in the tablet market, says a Sterne Agee & Leach Inc. analyst, Shaw Wu. With a price range somewhat near the Google’s Nexus 7 tablet and the Amazon’s runaway success Kindle Fire, the iPad Mini already has the market players losing sleep.
Inside sources claim that ever since the introduction of the iPad, Apple has often had ideas of launching a smaller sized device. However, all rumors were squashed when co-founder the late Steve Jobs firmly said, “The reason we won’t make a seven-inch tablet isn’t because we don’t want to hit a lower price point, it’s because we think the screen is too small to express the software”. Well, the belief is certainly about to change.
Money-wise, Apple will manage to make profits, say analysts. The latest iPad has a gross margin of around 37%, said Wu. With the introduction of the iPad Mini, the company stands to enjoy similar profits since it will probably be using a cheaper screen. In fact, Apple can even charge extra for the tablet, without having to com
promise on its sale. Competitor Amazon, on the other hand loses money every time it sells a Kindle Fire, hoping to profit from the sale of other devices.
Even if the iPad Mini is charged at price higher than the other similar sized tablets, it would bring in profits for Apple solely on the basis of its app strength. Till date, no other tablet manufacturer has managed to establish a vast app store like the Apple’s. This is probably why even the 10 inch sized Android tablets have been unsuccessful in overtaking the iPad sales. The iPad Mini is likely to retain all the same apps available for the iPad, says Joel Bernstein an iOS developer, as even when integrated to a smaller screen size the apps would be created in accordance with the company’s design guidelines.